Dante Zeno Rubelli
Dante Zeno Rubelli (1878-1945), son of the founder Lorenzo, joined his father in the management of the company at an early age, becoming a partner in 1910 and leading it through the hardships of two world wars to an early and substantial expansion.
With a business spirit that was able to weave relationships at all levels and to obtain very prestigious orders, it was under his leadership that collaborations were forged with the Royal House of Savoy and various ministries, as well as with artists of the caliber of Umberto Bellotto and Guido Cadorin. It was also under his leadership that the first branches were opened throughout Italy: Trieste in 1920; Florence – where, after the defeat of Caporetto (1917), the entire company was transferred for about three years and which, after that period, remained as a branch managed by his brother Italo Lorenzo and his wife Carolina Martini; Rome in 1926, then Milan, and in 1939 in Turin.
He died on August 1, 1945, after having suffered a heart attack that reduced his ability to work, leaving the company in the hands of his associates, Rodolfo Zinelli and Secondo Martini, for ten years. His grandson, Alessandro Favaretto Rubelli, took over the management of the company, following in the footsteps of his grandfather.